Schedule
Mon-Wed, 3:25 PM - 4:50 PM (9/5/2012 - 12/18/2012) Location: MAIN WILBR W023
Mon-Wed, 3:25 PM - 4:50 PM (9/5/2012 - 12/21/2012) Location: MAIN WILBR W023
Description
An exploration of advertising design in a free-market economy and its effects on society. Students consider the history of advertising, as well as current practices and techniques, from both a theoretical and practical perspective. Students are introduced to the organization of advertising professions and processes from the perspective of consumers, market research, media planning, concept of campaign creation, measuring advertising effectiveness and budgeting.