Public Relations (COM 254)
Term: 2010-2011 Academic Year Fall
Schedule
Mon-Wed, 10:40 AM - 12:05 PM (9/8/2010 - 12/21/2010) Location: MAIN WILBR W014
Description
(formerly COM 118 and 155; formerly Basic Public Relations)
Comprehensive study of public relations including identifying and researching internal and external publics, dealing with print and electronic media and direct mail. The course emphasizes the basic skills of the public relations field and analyzes aspects of public opinion. Students design a public relations campaign for an existing company.