Brand Strategy &Category Management (BUS 563)
Term: 2015-2016 Academic Year Fall
Schedule
Tue, 8:10 PM - 10:10 PM (9/9/2015 - 12/22/2015) Location: MAIN KELLE K015
Description
This course explores branding, brand equity and strategic brand management within a theoretical framework combining practical insights and applications for more effective decision making on a brand category level. The course provides a comprehensive foundation of the strategies and tactics that companies can use to help build value for stakeholders. Students will gain an understanding of all major components of marketing strategy and how effective integration can enhance the company?s profitability and marketplace position. Prerequisites: BUS 510.