Healthcare Marketing (BUS 555)
Term: 2015-2016 Academic Year Fall
Schedule
Thu, 8:10 PM - 10:10 PM (9/9/2015 - 12/22/2015) Location: MAIN WILBR W018
Description
This course provides an in-depth understanding of the principles and concepts of marketing as they apply to healthcare organizations. Students gain a working knowledge of marketing tools and how to use them in the context of healthcare. Students build practical applied skills in analyzing healthcare marketing problems and developing healthcare marketing prorams and strategies. Students will expand their understanding of the differences and similarities between health services marketing and social marketing.