Description
Marketing strategy is a vital component of a firm's overall business strategy and planning activities. The focus of this course is to understand and apply concepts, theory and methods used by companies to develop an unique set of competencies that create differentiating and sustainable competitive advantages. Students are encouraged to use critical thinking, develop new analytical skills and use a variety of planning tools to understand the importance of developing strategic and actionable marketing objectives for the firm or organization. Prerequisite: BUS 330.