Advertising & IntegratedMarketngCom (BUS 344)

Term: 2016-2017 Academic Year Fall

Faculty

Meryl B. RosenblattShow MyInfo popup for Meryl B. Rosenblatt

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Schedule

Tue-Thu, 12:15 PM - 1:40 PM (9/7/2016 - 12/20/2016) Location: MAIN KELLE K003

Description

This course explores the development of advertising and promotions through the lens of integrated marketing communications (IMC). Students are introduced to the fundamentals of IMC, and learn to examine and apply and integrated approach to ensure consistency of creative strategy and execution. This approach focuses on the importance of incorporating all the elements of the marketing mix so that students learn how each of these areas can be combined into seamless communications programs that promote and build brands and businesses. Prerequisite: BUS 330.