Schedule
Tue, 6:35 PM - 9:25 PM (9/5/2012 - 12/18/2012) Location: MAIN CASEY C104
Tue, 6:35 PM - 9:25 PM (9/5/2012 - 12/21/2012) Location: MAIN CASEY C104
Description
This course is designed to provide students with a fundamental understanding of the globalization of marketing activities. It will explore a variety of marketing issues that include branding, marketing research, market segmentation and positioning strategies, pricing, distribution, advertising and communications from global, multinational and cross-cultural perspectives. Students will learn how to assess and respond to global marketing opportunities in a variety of different contexts. Prerequisite: BUS 330.