Schedule
Thu, 6:35 PM - 9:25 PM (9/5/2012 - 12/21/2012) Location: MAIN CASEY C018
Thu, 6:35 PM - 9:25 PM (9/5/2012 - 12/18/2012) Location: MAIN CASEY C018
Description
(formerly BUS 230)
This course is designed to introduce the student to the essentials of marketing - key concepts, methods of analysis, strategies and tactics - critical to managing profitable customer relationships in the current dynamic and connected environment. Topics include marketing strategy, elements of the marketing mix, marketing research, consumer behavior analysis and customer relationship management. Prerequisite: BUS 101.